Masterclass series – course 5.
NSW – APPLIED WINE TOURISM PROGRAM
…studying Tourism, or work with a Bodega? Learn how to create and incorporate a successful Wine Tourism Program into your Bodega’s business plan.
Includes a guided trip to Napa and Sonoma AVA’s
This course will embrace all aspects of Wine Tourism. Students will learn how to implement techniques proposed in the course curriculum.
The Student will develop their own ‘Wine Tourism Implementation Plan’, covering all aspects discussed below.
Field Trip to Napa/Sonoma – 3 days of touring with scheduled, educational visits.
The final paper ‘Wine Tourism Implementation Plan’ will be submitted for grading AFTER the Field trip to California, giving the students the opportunity to incorporate new ideas and techniques that they have experienced during the visits to the Wineries, and Regions of Napa and Sonoma counties.
Course in English, Professors to mark and grade all student papers.
The Mechanics of Wine Tourism – what makes Wine Tourism an effective tool for marketing wine, bodegas and regions, and what are the peripheral benefits?
- Wine culture (an interest in wine from a touristic/trade point of view )
- Necessary in house communication skills and services
- Opening hours
- Local Cultural Aspects and Peripheral Benefit
- Applying the Mechanics
- Financial Aspects
*** TRIP TO NAPA/SONOMA TO SEE FIRST HAND, HOW IT ACTUALLY WORKS, AND WHAT IT TAKES TO FACILITATE AND MAINTAIN A THRIVING WINE TOURISM COMMUNITY
Tour both Napa and Sonoma, enjoy the local food and wine culture and absorb the atmosphere.
Visit two thriving wine regions that excel in the area of Wine Tourism, both with their own socio-economic attributes, from very small wineries, to very large, many with different needs.
These regions all address Wine Tourism on their own scale, and they all make it work, capitalizing on the increased income of Cellar Door Sales, self promotion and a thriving Food and Wine Culture!
The Student will leave the course will a practical, ‘Ready to Implement Wine Tourism Plan’ that they could apply directly in their own Bodega, Region, or Peripheral Business.